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Bill Fellows

Bill Fellows – Top-of-Mind Branding® Leader


The vast majority of Bill’s career has been on the client side so he knows the practical realities of developing and implementing a brand and living with it over time. This wealth of experience gives him the practical skills, tools and insights for creating and sustaining a Top-of-Mind brand for the long run.

 

On the corporate side, Bill has developed and implemented Top-of-Mind Brands at American International Group, American Re/Munich Re America, Ernst & Young, and Kepner-Tregoe.

 

As a consultant, he has worked with Application Solutions Group, Direct Fac Inc., Manchester Specialty Programs, Philadelphia Insurance Companies and Werner & Pfleiderer.

 

Unlike many consultants who create a brand strategy and move on to the next project with another company in a few months, Bill has a long-term commitment to making his clients’ brands Top-of-Mind in their niches. He knows that no matter how well the initial branding phases go, there will be changes in subsequent years that can cause Brand Limiters to emerge.

 

Click here to view Bill's LinkedIn profile.




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